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Following on from the successful format and regional focus last year, Speed-Dating returns to WOMEX to provide an opportunity for delegates to meet all the key players in the South African music scene in one sitting.Organised in collaboration with the Independent Music Exporters South Africa, Speed-Dating at WOMEX 14 will allow for fast-paced meetings with labels, promoters, artist managers and bookers from South Africa.You will have seven minutes per meeting to pitch your business and exchange contact details, before moving on to the next one.All too often, the first time a company’s marketing department meets an advertising agency is during the pitch for a new campaign.For both parties that can mean a slew of misses before finding a hit.Before marketers leave they will give IAS detailed feedback on the agencies they interacted with.
The IAS says it will forward this feedback to each agency.
During each short interaction, attendees will share their professional backgrounds and business goals to see if there is good chemistry and whether any ideas spark.
A new Johannesburg event is looking to change that by giving South African agencies and marketers a “no-strings-attached” 10 minute opportunity to size each other up and feel if there’s enough chemistry to warrant a longer conversation over a boardroom pitching table.
The so called “speed dating event, run by the Independent Agency Search and Selection Company (IAS), involves 10 individual marketers meeting with 10 selected ad agencies at the Institute of Directors (Io D) in Sandton.
According to IAS, the programme is meant to help marketers and their agencies “find each other, work together, and get the best out of their partnership with each other”.
Read more: Digital marketing must be a boardroom conversation The agencies have the opportunity to present their credentials during a ten minute individual session.